Understand what each patient came for
Clusters your tickets into pharmacy shopping missions — recurring therapies, cold & flu, urgent needs, Rx vs OTC — and profiles every patient by mix and frequency.
Value pool: mix and frequency by mission
Intelligence to unlock value at the counter
Hyper-personalization for pharmacies: the brain that connects your management system to the counter
Your chain already has a pharmacy management system, a loyalty program and pharmacists who recommend. Farmatio is the layer that decides what to recommend on every visit: shopping missions, Rx + OTC bundles, add-ons and replenishment — within what regulation allows.
+110% growth in non-pharma categories over the last 5 years at Brazil’s leading chains (Abrafarma / IQVIA)
10–15% revenue lift from personalization (McKinsey)
10% stock-out rate at large pharmacy chains — up to 50% at independents (ECR Brasil)
97% of sales identified at RD Saúde: the data is there — it needs activating in a personalized way
Where it fits
A smart complement between your management system and the counter
Your management system records every ticket and your pharmacists recommend at the counter. What is missing in between is the layer that decides what to recommend, to whom, and how much to replenish. That layer is Farmatio.
What was sold
MANAGEMENT SYSTEM / POS
Zetti · Quantio · Trier · Linx Big Farma · Inovafarma · Sicar: tickets, stock, prices and validated prescriptions
Who the patient is
LOYALTY (optional)
Card, app or ID at checkout: identity and consent
What to recommend & what to replenishDecides the best recommendation for every visit and the replenishment level for every store — and measures the result.
How & when
COUNTER + CRM (optional)
The pharmacist delivers the recommendation; app, WhatsApp and email sustain adherence
External inputs. We also read your wholesalers and labs — sell-out, stock and discounts (Del Sud, Suizo Argentina, Monroe · Profarma, Santa Cruz, Panpharma · Nadro, Marzam) — to anticipate stock-outs and build bundles with commercial backing.
We replace nothing. Farmatio plugs into your management system in weeks and gets more out of what you already own: higher ticket per visit, fewer stock-outs, measured ROI.
No loyalty program? We work with anonymous tickets and store-level data. Already have one? Even better: we personalize per patient.
The platform
Four modules, four pools of value
Every recommendation delivered at the counter comes back as data: the system learns what works by mission, store and season.
Recover patients and sustain adherence
Detects chronic patients who stopped refilling and growth opportunities by segment, and ranks them by expected value. Adherence reminders, never Rx promotion.
Value pool: lost patients and adherence
Make every counter action pay
Turns opportunities into Rx + OTC bundles, seasonal kits and per-visit add-ons, measures their ROI and fixes underperformers in time.
Value pool: bundles and add-ons with measured ROI
Have what the patient came for
Crosses sell-out, wholesaler stock and seasonality to set each store’s replenishment level: fewer stock-outs, less overstock and expiry.
Value pool: avoided stock-outs and overstock
Roadmap: autonomous refill agents
The patient renews their treatment from their own AI agent, talking to Farmatio’s brain.
The math
The solution that pays for itself
Typical case: a 200-store chain, USD 300M in annual sales (USD 1.5M per store), 40% in addressable categories. Rounded numbers.
Chain sales
USD 300M 200 stores × USD 1.5M a year Addressable categories
USD 120M 40%: OTC, dermocosmetics and convenience — Rx excluded Ticket uplift
+5% McKinsey measures 10–15%; we apply it conservatively Recommendation contribution
USD 2.1M USD 6M incremental × 35% gross margin + Avoided stock-outs
USD 1M 1 point of stock-outs recovered ≈ USD 3M in sales ≈ USD 3M of added contribution per year
~5x ROI on Farmatio’s annual fee
2 levers counter recommendation + availability
Run the math with your numbers Estimates based on public benchmarks (Abrafarma / IQVIA, McKinsey, ECR Brasil, RD Saúde and Fragua reports). Assumptions: USD 1.5M per store, 40% addressable categories, +5% ticket, 35% gross margin on OTC and dermocosmetics. Your real number is measured against control stores.
Commercial model
Low barrier to entry, price tied to value
1 · Starter pilot USD 39 / store / month
90 days, up to 10 stores, all four modules live. Measured against control stores from day 1.
2 · Base fee From USD 60 / store / month
Tiered by store count. Includes integration with your management system, onboarding in 6–8 weeks and delivery-team support.
3 · Performance fee 10–15% of incremental margin
Only on uplift verified against control stores. If it doesn’t show up, we don’t charge it. In the typical case, total fees stay below 20% of the value created.
Compliance
Designed within regulation, not despite it
Farmatio does not promote prescription drugs. It works on OTC, dermocosmetics and convenience, and on adherence through reminders. Medicine purchase data is sensitive health data and is treated as such.
Argentina
ANMATNo advertising of prescription drugs to the public
Law 16,463 and Decree 9763/64OTC: communication limited to pharmacological action, no self-medication inducement
ANMAT Dispositions 4980/05 and 2845/11Health data treated as sensitive data: express consent
Law 25,326Brazil
ANVISAOnly OTC (MIP) may be advertised to the public; Rx only to professionals
RDC 96/2008Loyalty programs cannot award points or prizes on medicines
RDC 96/2008, art. 10Health data is sensitive; CPF identification requires a legal basis
LGPDMexico
COFEPRISPrescription-drug advertising only to healthcare professionals
General Health Law, arts. 300–301Prices, offers and commercial promotions may be communicated
Advertising Regulation, art. 5Health data treated as sensitive data
LFPDPPP“What regulation doesn’t allow, Farmatio doesn’t recommend. By design.”
Start with the number
How much is your chain’s counter worth?
Get your number free in 60 seconds — stores, tickets per day, average ticket, OTC mix. If it moves you, we’ll turn it together into a signable business case.
Request a demo
Tell us about your chain and we’ll connect you with a pharmacy personalization expert.